LOGO DESIGN // PACKAGING DESIGN // LABEL DESIGN // ART DIRECTION

The Brief //

Russian Bear Vodka wanted to launch an new alcoholic energy drink into the market catering towards the 18 -24 years target audience. The Client wanted a street edge, iconic style.

The Design Concept //

The logo design was aimed to appeal to the '20-Somethings' clubbers and students alike. We created an identity that had energy, impact and in-store recognition.

The Logo & Bottle Design //

The Russian Bear logo was recreated in an unique way as the icon. 

Fresh fabricated typography coupled with glass decoration onto the bottle created a design that would integrate with the energetic liquid behind.

As you drink the bottle their are many little cue’s highlighting this integration. 

The Campaign Posters & Billboards //

We wanted to push the concept of the combination of Vodka & the crafted ingredients of an energy drink into a simple word play. Just get there!

The Vending Machine // Events & PR

We created a vending machine that used special Rush coins, handed out from Promo staff to customers at events and Bar activations. Instead of waiting at the bar in a long queue for a drink, guests could take a coin and 'Get There' with a Russian Bear Rush.

Credits...

Agency: Young & Rubicam 

Client: Russian Bear Rush

Creative Director: Clinton Bridgeford

Graphic Designer: Ryan Daynes

Art Director: Ryan Daynes