Gander IPA by MudHen Brewing Co.

It was a pleasure to bring this goose painting to life for MudHen Brewing Co. Illustrated digitally on my iPad Pro in Procreate, this fella is a beacon in the brewery and sits up high watching over the tanks.

Craft beer label with hand drawn illustration of brewery.

Digital illustration of a white goose. Bird illustrated in procreate using painter brushes.

Initial concept sketch for layout and composition of the label design. A second center painting was provided as shown below which offered a more playful look to the white goose. Here he is dressed as a character with the brewery hat and blue flannel shirt with brick background.

Hoot Design Studio

Illustration • Branding • Label & Packaging Design

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Email: Jen@hootdesignstudio.com

Jen Borror | Hoot Design Studio

Visually telling a story with custom illustration.

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