Leadpros 🎯

Project Terms:

• Client: Marketing agency

• Customers: are local businesses, such as beauty studios, yoga studios, fitness studios, etc. The marketing agency helps their customers get more new customers (leads) through social media marketing (Facebook and Instagram).

• Leads: Potential new customers of the client (e.g. people interested in signing up for a fitness studio membership)

The marketing agency helps their customers get more new customers (leads) through social media marketing (Facebook and Instagram).

The marketing agency provides monthly campaigns with a template.

The template includes:

• An image with an overlay

• Headline

• Short description

• Long description

The client then tells the marketing agency which campaign they want to use (e.g. "Weight loss campaign" or "Muscle-building campaign"). They determine the monthly budget they want to allocate.

After that, the marketing agency creates an ad for the client on Facebook. The Facebook ad links to a Typeform form, where leads provide their name and contact information.

And the whole process is manual.

.

.

The new software should replace this process. The client can now log in and create their own campaign from a selection of templates. They will receive the collected leads in a table with contact details.

What are the most important functions that the software should offer?

What is the purpose of the software?

Problem that software should solve:

• Making it easier to create Facebook and Instagram Ads

• Use ad and form templates that generate more leads

• It is extremely easy to create a Facebook campaign by selecting and slightly modifying a pre-made campaign

• Duplicate a pre-existing Facebook campaign

• Turn on or off pre-existing Facebook campaigns with a button

• View statistics of the Facebook campaign (only the most important ones so it doesn't look too complicated)

• When creating a Facebook campaign, a "Typeform form" is also created

And many more... 🔥 🔊 Stay tuned

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