SONGKRAN REBRANDING

Songkran is a limited edition Sparkling Pinot Noir Rosé from Sonoma County’s

Russian River Valley. It is inspired by the Songkran water festival in Thailand,

heralding joyous times ahead.

The rebranding project began with refreshing the logomark that evoke a romantic retro feel with cleaner modern lines and translate fluid element to reference waterfall in an elegant, feminine aesthetic for the rosé.

The client wanted to maintain the feminine waterfall lines but update with more modern take on art deco inspiration, and to incorporate gradient or duo color on the wordmark.

Above is the original bottle if Songkran Sparkling Pinot Noir Rosé.