AIGA TRI-FOLD BROCHURE DESIGN

The brief was to design a trifold brochure for the AIGA to promote the student membership program. I chose a vibrant color palette with dynamic composition usinh gradients and geometric shapes, with a typeface that evoke feelings of architectural drafting to create novelty treatment. Playing with the eye motif from AIGA’s Eye on Design to tie in the theme from front to back layout.

The texture and gradients layer to create a visually striking background for the brochure’s copy describing the benefits of joining AIGA, keywords giving variety and hierarchy to increase visual interest and engage with the consumer.