Brand Challenge Project Design

Each month Awfully Great hosts a passion project collaborative brief. As a brand studio that works often with Food & Beverage companies, we love putting together these projects. This brief brought us the opportunity to create a fermented food brand for the following company—

Discover BOONE'S Fine Fermented Foods, a pickle company that blends the allure of the Old West with the art of fermentation. Inspired by Emily Boone, a pickle enthusiast from a long line of passionate preservers, our story began in a quaint frontier town's kitchen. With a commitment to preserving nature's treasures, Emily embarked on a journey to share her delicious pickles. Today, BOONE'S offers a range of handcrafted flavors that capture the essence of a bygone era, infused with a touch of pioneering spirit. Taste the legacy and savor the flavor of BOONE'S Fine Fermented Foods.

Visit our instagram to see more of this project including some background on the logo