Puccini

Puccini is a leading Polish manufacturer of travel luggage, women's handbags and leather accessories.

The aim of the campaign was to sell products in an online shop. The adverts were targeted primarily at people interested in travel and women aged 24-50. We carried out advertising activities based on advertising platforms that are just gaining popularity, such as Pinterest Ads and TikTok Ads. We also implemented campaigns on Google and FB with the aim of achieving the highest possible revenue. As part of our collaboration with Puccini, we used advertising formats tailored to each stage of the sales funnel based on static graphics and animations. We also used video content to work at the top of the sales funnel.

The most effective campaign for the Client was Dynamic Product Ads (DPA), i.e. based on an automatically updated product catalogue. DPA ads made it possible to reach recipients who were potentially interested in Puccini products and who had visited the Client's online shop.

Consistently implemented campaign activities, the use of marketing automation and the diversification of various tools had a significant impact on increasing sales and generating brand profits in the e-commerce channel.