Whash rebrand

Meet the new Whash!

In this shot you can see the unique strategy behind the visual identity system.

Sans-serif. Instills trust and friendliness of the brand

Water ripples. Impression of water ripples texture recrosent the main materint used for washing shoes.

Dynamic Proportion. Givings movement on the logo make it look more fun and alive

See the full project here: https://www.behance.net/gallery/175775237/Whash-Sneakers-dry-cleaning

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What do you guys think?

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