The Brief

People weren’t coming to the stadiums anymore so we needed to inject national pride and get stadiums full on game day with a nationwide campaign concept from Campaign Logo & Identity, Outdoor Billboards, Posters and other BTL media.

The Concept

The concept was to create a slogan that would create mass appeal.  The campaign line of  Come Show Your Love said it all. I then created an identity and complete print, outdoor and ambient media for the campaign. 

The Logo & Identity I created for the campaign...

Some Posters...

Credits

Agency: 34 Cape Town 

Client: South African Football Association

Creative Director: Richard Philips

Senior Art Director: Ryan Daynes

Senior Graphic Designer: Ryan Daynes