Hä? Magazine in digital form. Rotpunkt Pharma's teen focused initiative. A hard hitting, edgy yet informative magazine aimed at the Swiss youth, educating them on subjects like Sex, Drugs, Alcohol and Health and other relevant topics in an edgy way. 

I was approached to create a mobile-first site that talks to the teen audience in Switzerland in an informative and engaging way.

The UI Concept

The solution was to build a site full of bite-sized pieces of content from the printed issues of the magazines. Content that is to the point and easy to navigate to. To keep their attention while digesting information that is helpful and educational in order to make better informed decisions.

The UI Concept // Filter...filter...filter...

Users can filter the content easily using the various options provided in order to tailor their content to their specific interests. The filter provides the core functionality of the site and allows users to browse via a broader topic or theme, or get more in depth and choose a specific keyword to browse with. 

Navigation - mobile first

Users can filter content by theme

Users can filter content by tags

Users can filter content by most popular articles

Download old issues or view them on ISSUUU.

Users had options of downloading old issues as a PDF to view or to simply view them online via ISSUUU.

"Now nearly five live, the site boasts over 400 pieces on great content to keep users of all ages educated and entertained. Filtered at your fingertips with a swipe and click. - Ryan Daynes 

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