Shed Members Club - Branding & Website

SHED // TIME TO BE

Shed is an exclusive members club in Zug. When they approached Daynes Creative in early 2021, the construction was still underway. Our task was two fold. Brand Building and collateral to push enrolment of members to the club itself. They required a complete Branding solution from Corporate Identity design and Brand Collateral to website that would become an info-hub for the club itself.

The Concept & Strategy

Spoiling its clientele with authentic experiences that give them the ‘Time To Be’. 

Entice. Engage. Explore. By creating exquisite design through every channel. From Business Cards to Brochures, using the best printing techniques in the world, to a bold yet seamless user experience online, we literally tinted every touchpoint with a flicker of Gold.

Implementation//  Corporate Identity & Business Cards 

A CI and logo design is founded upon less is more. It has to have a vision for the whole brand collateral in mind too. The business cards were no exception. We duplexed two premier papers together with an exclusive gold powder treatment only possible with Wolfensberger AG. These cards set the tone for the what was to come.

Implementation//  The Members Sales Brochure 

Exclusivity is easy said but often shown in execution. This brochure had one target. To engage possible members to invest in an exclusive members club. This is where class printing coupled with strong design come into play. The result was a blend of different papers stocks and printing techniques that create a brochure that easily lives beyond its days. 

Implementation//  Website 

We chose a clean wireframe structure with a simple yet decadent colour palette and Font library. This coupled with a seductive launch film, beautiful imagery, razor sharp coding and animations from @bleechberlin were the ingredients to a website worth its weight in gold.