GE BAKE Brand Design: Road From Private Bakery to Chain Store

After 2016, the boom in new consumption and consumption upgrades brought about by the rise of the middle class led to a demand blowout in the private bakery market, which is characterized by customization, high-quality ingredients, and good taste.

However, as the younger generation becomes the main force of baking consumption, consumers have higher and higher requirements for product power, brand power and visual differentiation. Only by iteratively updating food safety, products, technology, and visual marketing on the basis of ingenuity can we stand in the wave of this era.

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