BACKGROUND

Before Hint, the air-care market was saturated with outdated and tacky scent products, reeking of the scent of chemicals. Hint was started with the aim of revolutionizing the air care market, in the form of great unique scents that are simple and aesthetically pleasing to use. The project focuses on creating a modern and approachable brand identity that aligns with the brand’s values of simplicity, ease of use, and a subscription-based model.

BRANDING

Hint represents purity. The name “Hint” reflects the brand’s concept of subtly improving the air quality in homes and cars without overpowering scents or chemicals. Hint takes pride in being friendly, casual, and down-to-earth, yet sophisticated and high-end. The packaging of Hint reflects this, with simple, contemporary designs that are inviting. Hint’s products are designed for convenience and ease of use. The goal is to stand out in a market dominated by tacky and outdated products and to provide a unique and refreshing experience for customers.

Hint represents purity. The name "Hint" reflects the brand's concept of subtly improving the air quality in homes and cars without overpowering scents or chemicals.

Hint takes pride in being friendly, casual, and down-to-earth, yet sophisticated and high-end. The packaging of Hint reflects this, with simple, contemporary designs that are inviting, standing out in a market saturated with outdated and tacky products.

Hint's color sets are critical in setting the brand tone, with the selected shades of blue conveying trustworthiness, calmness, and serenity.

Sofia Pro is the brand's primary typeface for its friendly yet sophisticated balance, used throughout the branding, except for the logo.

The brand symbol complements the brand's primary colors, allowing it to work effectively on a variety of different backgrounds or colors.

In the extended visual language, photography is used to help promote the feel and tone of the brand.

Designed by Jonathan Lin ©2023.

Learn more at www.jonathanlin.xyz