Shy Bird

Shy Bird needed some scratchy and rough merchandise illustrations for their Kendall Square location as well as their newly opening South Boston location. The approach was a simple illustration of each location in the classic Shy Bird chicken-scratch style, coupled with custom hand-lettering for the front of each shirt. The design for the beanie followed a simple route, utilizing the hand-lettering approach to create a classic Shy Bird cap.

Created in association with Perky Bros

Photography by Hannah Pittel

The custom hand-lettering gives a beautiful personal touch to each item of merchandise—allowing the graphics to speak to the brand on their own.