Role: Lead Designer (Sign Nation)

As the lead graphic designer for a prominent grocery store rebrand and store renovations project, I undertook the exciting task of transforming the entire shopping experience for customers. With a keen eye for aesthetics and a passion for innovation, I conceptualized and designed all interior assets and signage to breathe new life into the space. Employing a fusion of natural elements and contemporary materials, my vision came to life through the seamless integration of moss walls, vibrant vinyls, warm woods, and dynamic LED lighting. These elements not only enhanced the store's ambiance but also contributed to a sustainable and eco-friendly shopping environment. The successful execution of this project not only revitalized the grocery store's identity but also left a lasting impression on customers, forging a unique and memorable shopping journey.