Plantree - Brand feeling

Plantree is an innovative mobile application concept designed to encourage individuals to take action in reducing their carbon footprint through engaging gamification.

The art direction of Plantree is carefully crafted to evoke a friendly and eco-conscious atmosphere. Colors play a pivotal role in conveying the app's essence also evoke a sense of vitality and enthusiasm, reflecting the app's celebratory spirit.

Through gamification, Plantree motivates users to actively participate in environmentally conscious actions. Users can compete with friends on leaderboards, earn badges and achievements for their accomplishments.

Full case study:

https://www.behance.net/gallery/175159151/Plantree-Mobile-App