Rubicon – Visual Identity
Atlanta-based Rubicon Global is “North America’s leading provider of sustainable, cloud-based waste and recycling solutions.” Rubicon provides comprehensive waste stream solutions that allow companies to reduce operating expenses, implement recycling programs and save money through waste and recycling initiatives.
“…Trash pickup is about as commoditized as services get. It isn’t an area where anybody expects to see major innovation, and that’s an important element in creating success. Rubicon has already raised $80 million to breathe new life into the sector through a dynamic approach to pickup that allows users to signal when they need service…”
Under After updated Rubicon’s visual identity in mid-2015 to reposition Rubicon as a leading tech company disrupting the waste management space.