Ruttis Candyshop

My objective was to develop the look & feel of the Ruttis Dulcería brand and design a distinctive logo that reflected its unique and attractive essence. I was looking to create a visual identity that would connect with the 'user persona' (office workers and university students from 20 to 35 years old from CDMX) and that would convey the idea of ​​sweetness, intensity and good taste.