Red Velvet Chocolate brand identity

Hey guys!

Here is my chocolate brand identity project. Please, have a look and enjoy!

Don't forget to share your thoughts about it=)

The author's bitter chocolate and sweets made from aromatic varieties of Red Velvet cocoa differ from ordinary chocolate in that they always sound different depending on the region in which the beans were grown. Chocolate has a complex, rich taste with different notes of aroma (creamy, alcoholic, nutty) and pure composition: without sugar, lactose and refined products.

It is believed that you need to "grow up" to like the taste of bitter chocolate. Therefore, the brand's metaphor was the thought: "Bitter chocolate is something special, behind the scenes, behind the scenes, not for everyone — for selected connoisseurs." And it is this intimacy that is conveyed in the identity: the basis of the graphics is a circle rotating in orbits-notes of a multi-layered rich taste, visual and accidental fonts refer to the Baroque era, and the smoothness of the lines emphasizes the slowness of the process and enjoyment of it.

For collaboration you can contact me via email sashapo.design@gmail.com