Bitdefender Luminous Avatar

Four years after the global rebranding, the Bitdefender brand identity has undertaken an enhancement of its symbolic avatar. The new Luminous Dacian Wolf brand avatar, metaphorically powered by "engineered intuition" is expressing more accurately the competitive advantage of the business, the true differentiation of Bitdefender — that is, the intelligence of its engineers, their imagination, their minds — hence the brightness and magic of the new design.

Creative concept and implementing supervision: Brandient

Visual implementation: Carioca Studio

Client

Bitdefender

Year

2014

Services

Avatar design concept

Credits

Agency: Brandient

Design Director / Concept and implementing supervision: Ciprian Badalan

Visual Implementation: Carioca Studio

I designed this items while being part of Brandient team. Brandient, with offices in Bucharest and Singapore, is a brand strategy & design consultancy inducted into Rebrand Hall of Fame for Branding Excellence Worldwide.

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