Silva. New beer, old love.

From Heineken

Silva is a deeply respected, 40 years old, Transylvanian born beer brand, and one of the most iconic local brands — Romania’s first export beer, no less. Currently, the brand is the crown jewel within Heineken Romania’s portfolio. Inspirited by its heritage, Silva embarks on a quest to reinterpret old recipes and create new ones, challenged by its will to better serve the modern consumers’ expectations. The new design conveys the true Transylvanian spirit of the brand identity — under a stylistic treatment of craftsmanship, a declaration for local nature, mastery and tasty genuine beer. The brand appears Strong, Simple and Modest.

Client

Heineken

Brand

Silva

Year

2017

Services

Visual Identity

Label Design

Packaging Design

Communication design

Brand Guidelines

Awards

Red Dot Awards Packaging Design Winner in 2017

Books & Magazines

Red Dot International Yearbook Communication Design 2017/2018

Credits

Agency: Brandient

Design Director: Ciprian Badalan

I designed this items while being part of Brandient team. Brandient, with offices in Bucharest and Singapore, is a brand strategy & design consultancy inducted into Rebrand Hall of Fame for Branding Excellence Worldwide.

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