Solaris — balanced & healthy branding

Solaris new visual identity address the promise of simplicity and natural. The freshness and the natural look of Solaris’ new identity seduces the consumer into a new experience with the brand, offering a promise of lifestyle, based on the general tendency for healthy living, and also on the large range of product portfolio. The new identity is strongly related to the business itself: a healthy and natural alternative to modern junk food habits.

Concept, Design & Photo Editing: Brandient

Logo Photography: Studio Țânțăreanu

Client

Solaris

Year

2011

Services

Visual Identity

Packaging design

POS Design

Brand Guidelines

Awards

Graphis Merit Award — 2013

“Exceptional use of color in design” Award at Color in Design Competition organized by HOW + Print + Pantone — USA, 2012

Books & Magazines

Graphis Design Annual 2013

How Design Magazine — USA, 2012

Print Magazine — USA, 2012

Creative Anarchy: How to break the rules of graphic design for creative success — Denise Bosler, 2015

Credits

Agency: Brandient

Senior Designer: Ciprian Badalan

Logo Photography: Studio Țânțăreanu

I designed this items while being part of Brandient team. Brandient, with offices in Bucharest and Singapore, is a brand strategy & design consultancy inducted into Rebrand Hall of Fame for Branding Excellence Worldwide.

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Copyright © Ciprian Bădălan

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