Bitdefender Global Rebranding 2012

The global rebranding of Bitdefender, the Romanian-originated digital security brand, had to address a tough challenge: to build a powerful, international brand with a strong hint to its national origins. And here enters the Dragon-Wolf, the brand avatar with a strong Romanian heritage, being a modern interpretation of a Dacian ancient symbol standing for resilient defence.

The global rebranding process, commissioned to Brandient's consultancy and design team, stretched over more than two years, with my involvement in all its development stages.

Avatar creative concept and implementing supervision: Brandient

Avatar visual implementation: Golem Studio

Client

Bitdefender

Year

2010-2012

Services

Visual identity

Packaging design

Communication design

Web design UI

App UI

Internal communication design

Brand Guidelines

Awards

Red Dot Award 2015 Communication Design Winner

Silver Graphis Award, Graphis Design Annual Competition 2016

HiiiBrand Merit Award, HiiiBrand Typography Awards 2015

German Design Award Nominee, 2017

Books & Magazines

Red Dot International Yearbook Communication Design 2015/2016

Graphis Design Annual 2016, Graphis Inc, 2015

Graphic Design School: The Principles and Practice of Graphic Design, 6th Edition, Wiley Publishing, 2016

Credits

Agency: Brandient

Logo & Avatar Design: Bogdan Dumitrache

Senior Designer: Ciprian Badalan

3D modeling: Golem Studio

I designed this items while being part of Brandient team. Brandient, with offices in Bucharest and Singapore, is a brand strategy & design consultancy inducted into Rebrand Hall of Fame for Branding Excellence Worldwide.

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Copyright © Ciprian Bădălan

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