Vodafone You. Bump someone like you!

Visual identity for the new sub-brand Vodafone YOU, addressing the very young consumer (under 20) and their necessity to bond. The idea behind the brand is the “fist bump” gesture — a behavioural brand asset used as a tool for social interaction, just like Facebook’s “Like”.

Client

Vodafone

Year

2015

Services

Visual identity

Communication design

Awards

Graphis Merit Award / Logo Design 9, 2016

Books & Magazines

Graphis Logo Design 9, 2016

Credits

Agency: Brandient

Design Director: Ciprian Badalan

I designed this items while being part of Brandient team. Brandient, with offices in Bucharest and Singapore, is a brand strategy & design consultancy inducted into Rebrand Hall of Fame for Branding Excellence Worldwide.

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