This brand, created for the UVU Ambassador program, is meant to inspire and motivate ambassadors to bring the best of who they are to all they do as a representative of the university, and to help them recognize that they are part of a rich heritage and tradition of ambassadorship excellence. While some brand elements are advertised to the wider campus community, most are reserved only for the eyes of those in the program, creating a sense of secrecy and belonging to something exclusive and important.

Collect All Four

Recognition is given to ambassadors who demonstrate exemplary performance in the areas of the program's four core pillars: Culture, Character, Teamwork, and Results. Both the front and back of the certificate for each pillar is unique, making them collector's item for ambassadors, and motivating them to internalize each one of the four core pillars during their time in the program.

"A greatness beyond all possibility of calculation, measurement or imitation."

Sublime paintings are used as a supplementary element to the brand. The sublime is a "theory that refers to a greatness beyond all possibility of calculation, measurement or imitation" which is just the sort of attitude the program hopes to engender in its students. Ambassadorship is an opportunity to change lives and leave a legacy for years to come.