Loop
Loop
Build better habits together.
Accountability and motivation help us sustain our habits to reach our goals. When I personally struggled with following through,I created Loop.Loop is an engaging, playful habit tracking app that keeps you accountable by taking care of your pet. Tamagotchi - the concept of keeping your virtual pet alive, inspired me to marry it to the concept of habits by the common link of accountability. It had to be an adorable app. I balanced the cuteness of the illustration with bold, funky typeface and introduced humour into copywriting establishing a playful tone of voice for the branding.
