The British Board of Film Classification (BBFC) is a trusted guide to media content. As an independent media content regulator, the BBFC delivers classification and labeling for all sorts of content.

Early concepts. Simplifying the experience and removing the clutter.

Rebranding and updating the experience

As the only designer at the BBFC, one of my missions was to create a solution that was up-to-date, simple, clean, and in line with the organization's current systems. My main goal was to redesign the website that content creators use to submit their work for age classification. I applied user-centered design principles to ensure that the menus, forms, and overall content of the experience were user-friendly, clean, and modern.

The BBFC stays in touch with a lot of its Users, so a survey is definitely the best place to start.

Designing with multiple users in mind

When working for the BBFC, you have to design with a broad variety of users in mind. Of course, you have to design for big clients like Netflix, Amazon Video, Hulu, iTunes, NowTV, and many others. But what about the smaller companies, the independent studios, or content creators who would like to submit their work for a rating and have no experience doing so?

This variety was one of the things I enjoyed the most about working on this project. I had to understand how to create an experience that would be just as solid for an independent filmmaker submitting their very first movie to the BBFC as it would be for Netflix submitting thousands of works at a time.

This definitely proved to be a challenge. But by working closely with our clients and coworkers, we were able to overcome the difficulties and come up with a solid submission process.

Wireframes of the submission process. Regularly reworked by including the whole team.‍

Being the only designer... working solo?

Definitely not!

When I have to tackle a new project, I love to remind myself what UX is all about. UX is about the people using your products. It's not about the vision or ideas of one person or a team. The best way to understand what people want is to actually ask them.

Ask your clients, your users, of course. I'm sure you didn't forget about this one. But that's not all there is.

Ask your coworkers, the people around you. Do they want to be involved in the redesign? Would they like to participate in a design studio session? More often than not, you will find that people are really eager and excited to have an opportunity to share their ideas. You can't think of every possible solution on your own.

That's what I did at the BBFC, and it really helped shape a truly improved experience.