The Buffalo Head

Challenge:

How to make the Nescafe Nusantara Mandailing packaging has an iconic and unique key visual which has an identity from Mandailing culture and stand out on the shelf among competitor?

Finding & Solution:

The coffee is mild but has a riches of flavor. The potential consumer is a light black coffee drinker. They love the packaging that looks natural. Creating a buffalo as a Mandailing iconic visual with a unique graphic style that will print on the natural (brown) paper material.