Mupa is a brazilian brand for delivery. Catering to small business that seek to manage online delivery requests without spending too much money on taxes. The main goal was to make it seem very friendly and seem easy to use.

The strategy was to make the logo itself fit a icon size, so it's very easy to work with in digital settings. The smile was integrated in the word itself, per the client's request.

The color strategy was to use yellow, as it evokes the feeling of optimism, friendliness and happiness, being a perfect fit for the smiley face. The purple comes to add a bit of sobriety and contrast well with the yellow, following the color wheel strategy for contrast.

Thank you!

This project was done by me while working in a branding and design specialized agency. If you liked it make sure to follow me and see other works.