LinkedIn Intro — Launch Video

In 2012, LinkedIn acquired Rapportive, an email company that I co-founded. After then, we furiously worked together to build a groundbreaking mobile product: LinkedIn Intro.

The growth of mobile email is simply staggering. In 2009, less than 4% of emails were read on mobile. In 2013, half of all emails were read on a mobile device!

So we set ourselves the challenge: bring the power of LinkedIn, and the technology of Rapportive, straight to the Apple Mail app on your iPhone.

The visual and interaction design was done in collaboration with Erin Delacroix — https://dribbble.com/ErinDelacroix — hands-down one of the best designers at LinkedIn.

Motion graphics by Mauroof Ahmed — https://dribbble.com/mauroofahmed — also fantastic.

Read the story here: http://blog.linkedin.com/2013/10/23/announcing-linkedin-intro