ADBRO: Research-Driven Design for Online Marketing Platform

To create a new design for ADBRO's website, we conducted a thorough three-layer research:

1) competitors - we turned to their website to find out how they look, what they say and how they make their users feel;

2) CustDev - we talked to market specialists to see how they choose their providers;

3) ADBRO itself - we studied their business and current website, their plans and strategies, their needs and expectations.

This tight-knit work in close contact with the customer yielded a design that ticks off all the points on the client's list and also provides for a website that will stay functional and fresh for many years to come.

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