Hua Yu Bai Brand Design: White tea from the Prince Mountain
About
In Mansong, where tea trees can freely grow at an altitude of over 1300 meters, and the land returns to nature. Using top-quality raw materials to produce white tea, the brand aims to dissociate tea from financial attributes, making it more youthful and affordable for young people. The brand name is inspired by the imagery of smoke lingering around Prince Mountain and blooming tea flowers, evoking a sense of delicate beauty. One sip of this white tea is sweet and smooth, like moonlight shining through bamboo shadows, resembling the beauty of plum blossoms in the snow. The font design captures the essence of this initial beauty, with strokes that resemble the flowing tea and maintaining the artisanal texture in the characters. The packaging is kept simple, and the brand emphasizes the use of innovative materials to reduce the Earth's burden, truly embodying the organic concept of "Hua Yu Bai" in practice.