Solar industrial friendly gold black print flyer design
Designing for Sofilar - A Flyer by Thomas van der Kuijl
In my work at Thomas van der Kuijl Design, I continually aim to encapsulate a brand's distinctive ethos and personality. Recently, I had the unique opportunity to design a flyer for Sofilar, a company that offers solar panels, charging stations, and batteries.
My primary goal for this project was to echo Sofilar's dedication to environmental sustainability and progressive innovation. I selected a rich palette of black and gold, set off by warm, friendly photography, to reflect the brand's commitment to their work and their customers. I integrated lines throughout the design to create a technical feel, underlining the advanced nature of Sofilar's products.
Paying homage to Sofilar's logo, I introduced angular forms into the design as a visual element. This approach ties the flyer to the wider brand identity seamlessly. The typography choice is a blend of modern and classic styles - a clean, sans-serif font for the majority of the text, contrasted by a serif font in the headings for a dash of sophistication.
What truly sets this flyer design apart are the custom-designed icons, a testament to meticulous attention to detail. These were created to ensure a unified and stylish aesthetic throughout, further enhancing the brand's identity.
Designing the flyer for Sofilar has been an enriching experience. Through this design, my goal is not just to highlight the features of the products but also to encapsulate Sofilar's unwavering commitment to sustainable innovation. As always, I seek to bring the brand's vision to life in a visually appealing and compelling way.
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