Build to Rent

brand identity mark created for Build to Rent and Build Local — experienced home builders offering well-designed homes, built with integrity, at an affordable price. They work with local DFW-area communities and developers to provide housing that serves as an investment in the future, and that people can be proud to call home.

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Building and taking shape, both physical and figurative acts, inspired the design of this geometric identity mark for the BTR brand — a monogram of the letter “B.” The mark is constructed from simple shapes, but not quite completed, because the businesses of building, maintaining relationships and growing investments are always a work in progress. The negative space between the individual building blocks is reminiscent of a window pane, which speaks to the concept of home as well as to looking forward.

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Full case study here

from 2020