Welcome to a place called Zora - Pure Internet
After exploring the captivating creative vision at Zora, I was inspired to conceptualize an onboarding experience as innovative as their NFT marketplace itself.
Intrigued by founder Jacob Horne's manifesto on building an open internet powered by resonance and connection, I sought to mirror this energy throughout the user journey. So I designed six vibrant "worlds" where new users can join a community within Zora, don their Zorb avatar, and immerse themselves in Zora's universe right away.
To transform disjointed workflows into a seamless experience, I introduced an intuitive onboarding wizard to guide users through each step. This distills a potentially overwhelming process into concise, digestible touchpoints.
The flow also prompts newcomers to identify as collectors or creators upfront, tailoring their path accordingly. Creators need tools to build, while collectors desire galleries to browse. Users can even create a custom URL as their hub on Zora - much more shareable than an Ethereum wallet address!
Finally, I incorporated Twitter verification, driving free promotion as new users tweet to confirm their profiles. This adds security and social proof in one fell swoop.
My aim was enhancing Zora's artistic vision by making onboarding vibrant, social, and effortlessly reflective of their ethos. I'm thrilled to keep innovating new ways to welcome users into the rich creative universe Zora is building, one experience at a time.