Branding - Amanah Laces Oman

Case - Amanah is a retailer of laces, borders, and other clothing accessories and equipment. It is located in the heart of Muttrah Souq, Muscat, Oman. The business has been established for 3 decades and wanted to rebrand it. 

Solution - The decades of legacy inspired us to create vintage style lettering - incorporating Tuscan serifs. The logo was also inspired by the mid-20th century packaging embellishments like starburst background, hatched shadows, and inlines (inside the letters). The border of the logo depicts one of the business's most running laces in the market.