Branding - The Thinketh Goods Company

Case - The Thinketh Goods Company is a brand that creates bold and edgy sub-culture inspired streetwear clothing. The brand needed an edgy typographic branding for gen-z, being the main target audience. 

Solution - We sketched many ideas but ended up opting for groovy typography style, as it reflects well with the "bold and edgy" aesthetic. Apart from logotype, we also designed logo variations like just monogram and logo in a circle. 

You can buy from Thinketh here - www.thinkethgoods.com