Ganiveteria Roca

Ganiveteria Roca is a traditional store in Barcelona, established in 1911, specializing in cutting tools, shaving products, and household items.

Inspired by the brand's distinctive elements, history, and products, we aimed to create a minimalist identity with sober and elegant tones to contrast with the maximalist space and decor found in the physical store.

In the typography and illustrations, you will find sharp and pointed details, alluding to knives, scissors, and razors, combined with curved elements that reference modernist architecture.re...