Biz Magazine.

The Singapore Issue.

Cover design for BIZ Magazine’s issue dedicated to the booming business scene in Singapore — the approach was to create a wordmark inspired by Singapore’s unique architectural monuments. Thus, each glyph in ‘Singapore’ is inspired by a real landmark — the ‘S’ can be traced back to the famous Merlion sculpture, the state’s national symbol, while the ‘E’ stands for the famous Marina Bay Sands Hotel and so on. Connoisseurs of Singapore’s culture will recognize the typography inspiration, while non-accustomed readers will be intrigued by the deeply Asian spirit of each letter.

Client

Biz Magazine

Year

2015

Services

Design for publishing

Awards

• Red Dot Award 2015 Communication Design Winner

• Silver Graphis Award, Graphis Design Annual Competition 2016

• HiiiBrand Merit Award, HiiiBrand Typography Awards 2015

• German Design Award Nominee, 2017

Books & Magazines

• Red Dot International Yearbook Communication Design 2015/2016

• Graphis Design Annual 2016, Graphis Inc, 2015

• Graphic Design School: The Principles and Practice of Graphic Design, 6th Edition, Wiley Publishing, 2016

Credits

Agency: Brandient

Design Director: Ciprian Badalan

I designed this items while being part of Brandient team. Brandient, with offices in Bucharest and Singapore, is a brand strategy & design consultancy inducted into Rebrand Hall of Fame for Branding Excellence Worldwide.

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