Introducing the 2023 redesign of the Alternative Energy Resources brand! This is a rebound of my original 2019 logo design, intended to give this all-electric rideshare company a much-needed refinement to their look. My updated style combines modern elegance with sustainability and sleek aerodynamics.

Sleek logo, refined colors.

In refining the brand for Alternative Energy Resources, I focused on creating a sleek, sporty, and aerodynamic look. I also wanted to focus on only using a green that communicated energy and environmentally friendly. This meant keeping to a bright green and grey color palette with a few lighter accents. My strategy with the logo design and color palette was to create a design that would be versatile enough to display against white, black, or a variety of colored backgrounds.

As I redesigned the brand for this company my goals was also to create a symbol that is bolder and more recognizable when used as an app icon for the AER Rides app and AER Driver app.