In 2020, I had the incredible opportunity to be involved in the rebranding process for Plato's Products, a family-owned business that specializes in producing exceptional local Corfu products, including honey, beeswax creams, royal jelly, propolis, and more.

Working alongside my talented team, we created a captivating visual identity that would authentically represent Plato's Products' core values and the exceptional quality of their honey.

Since their product is premium and handmade, we wanted the design to be minimal with a warm, inviting aesthetic. The color palette was inspired by the color of honey. The combination of freehand illustrations with minimal and handwritten fonts completed the overall visual identity of the product.

Research

Logo Redesign

Proposed Logo Concepts

Logo Grid

Logo Variations

Label Redesign

Typeface

Colour Palette

Iconography

Label Mockup

This is a team project.

Plato’s Products is a family owned business producing local Corfu products like honey, beeswax creams, royal jelly, propolis and more. Τheir showroom is located at the village Platónas in the north part of Corfu.

✦ Find out more about Plato's Products.