East London Cloth Logo
I am not a graphiste.
I studied product design which is an other branch of the applied art but I don't have graphisme culture & codes. But what I have is sensibility, poetry and an eye. And it appears that sometimes, a person who want a logo is not in the search of a clean, surgically fonctional logo. Sometimes, they look for magic, for a sens of delicacy that could reflect their personality. And this is what I can offer to these persons.
So if you are in the search of something at the crossed road of a traditional logo and an illustration, don't hesitate to call me. Even more if you want some arabesques, stars and botanic. ^^
Gemma first contacted me in 2020 for some pin boxes and scissors boxes designs.
And you must know, I'm a fabric lover, an embroiderer, a knitter... This is my univers^^
At that time Gemma had just released her brand. East London Cloth. A London based, hand made curtains compagny, in the middle of the pandemic. What an inspiring woman! She knew she wanted a logo but it was too soon for her so we waited for the right time. And this time came a year later.
We thought about something timeless related to cloth but not too obvious. And what a better way to do it but with ribbons !
I put all my heart and sensibility to reflect her passion for quality work, ancestral technic and timeless elegance. What do you think ?