CRO Landing Page for QA Testing
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About the Client
Global App Testing (GAT) is a leader in Quality Assurance (QA) testing services, specializing in crowd testing. They have partnered with industry giants like Facebook and Canva, providing top-tier testing services across multiple locations and a large pool of vetted testers.
Challenge
Despite driving substantial traffic and visits to their landing pages, GAT was facing a low conversion rate. They were seeking an agency that could help them maximize the potential of their incoming traffic.
Our Solution
We placed a strong emphasis on communicating why GAT stands out from its competitors in the saturated market. Our focus was on clarity and showcasing the primary value propositions of GAT - the quality of bug detection, speed, and easy integration into existing processes. The objective was to provide decision-makers with the necessary information, effectively reducing their decision-making time.
Results/Impact
Our approach led to a significant reduction in the time from demo to customer by 47%. In addition, we were successful in introducing high ticket clients into GAT's sales pipeline, thereby amplifying their potential for growth.
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