Kale B2B buyer engagement co-pilot video

This is the problem statement video that I made for my own startup Kale (kalehq.com) a project that allowed me to exercise both my writing prowess and art direction skills apart from being a founder.

Through meticulous scriptwriting, I honed in on the core issue, distilling it into a clear and compelling message. The video serves as a captivating journey, engaging viewers with its persuasive narrative and emotional resonance.

Playing the role of an art director, I meticulously crafted the visual elements of the video, ensuring that every frame conveys the essence of the problem while maintaining a strong aesthetic appeal. Whether it's the use of color, typography, or illustrations, each artistic choice was carefully made to reinforce the message and evoke the desired emotional response from the audience.