Apicake brand identity

Hi there!

Welcome brand identity work for Apicake which is a brand of modern desserts and premium pastries made from the highest quality ingredients.

The main task in developing the identity was to change the attitude to premium products from "it's expensive for me, it's not for me" to "I deserve it". It is also important to change the attitude to the consumption of desserts, instill a taste for higher quality products, give happiness, which is in every piece of Apicake.

This brand is about happiness and life at the moment, about taste and aesthetics. As one of the solutions, a character was developed — a girl named Aya. She creates wonderful desserts and loves to bring happiness to every home. Aya is light, airy, happy, she knows how to enjoy life and appreciates this quality in others. She is like a guide to the world of delicate and exquisite desserts.

For collaboration you can contact me via email sashapo.design@gmail.com