Be Legendary — Wolverine Seal and Icons

This brand, created for the UVU Ambassador program, is meant to inspire and motivate ambassadors to bring the best of who they are to all they do as a representative of the university, and to help them recognize that they are part of a rich heritage and tradition of ambassadorship excellence. While some brand elements are advertised to the wider campus community, most are reserved only for the eyes of those in the program, creating a sense of secrecy and belonging to something exclusive and important.

The Legend of the Winged Wolverine

The winged wolverine is one of the core legends within the program and this imagery prevails in many brand elements.

Preliminary Winged Wolverine sketches