Semper Viridus

Evergreen

This brand, created for the UVU Ambassador program, is meant to inspire and motivate ambassadors to bring the best of who they are to all they do as a representative of the university, and to help them recognize that they are part of a rich heritage and tradition of ambassadorship excellence. While some brand elements are advertised to the wider campus community, most are reserved only for the eyes of those in the program, creating a sense of secrecy and belonging to something exclusive and important.

This small booklet, given to each ambassador, contains legends and lore, teaches them the foundational principles upon which the program is built, and inspires them to leave a legacy of their own.