Problem

Toronto Cupcake website is ranked first in the first page of google search, however the website lacks of :

• operational simplicity

• strong branding

• effective use of visual elements

Let's discover their website

Toronto Cupcakes

The Hero Section

• No Branding, Logo and pictures look like were downloaded from Google Image.

• No hierarchy, all the texts have the same font size.

• No CTA, there’s no button that allows us to buy or discover products.

• no nav bar, Hamburger menu are not made for website breakpoint

The shop page

• Pictures are not appealing.

• No dropdown list to choose the quantity.

• Prices are not shown.

• No filter, you have to scroll down to see other custom cupcakes.

Let’s create some changement!

Branding

The logo is minimal, modern with pink variations—matching the color of the website. Salmon is a blend of pink with a touch of orange. Its shade is just a bit on the lighter side of living coral. Since pink is Salmon's base color, Salmon is seen as a color of hope, health, and happiness.; all of which are the characteristics we want users to associate with Toronto Cupcake.

Ui design - website

Responsive design