Rethinking Ferry Commutes - Homepage & Ticket Booking screens

From a 6-week design sprint in the D-Ford Design Factory London challenge, our team delivered not just a user-friendly home and ticket booking interface but also a comprehensive notification system and an AI-powered customer care feature. As the team lead, I guided our multidisciplinary group of 4 through rigorous Design Thinking principles, dynamic ideation methods like Crazy 8s, and collaborative brainstorming.

With the goal to revolutionize ferry commuting, we integrated real-time updates, swift ticket booking, interactive boarding passes, and AI-enabled instant customer support in one compact design. A unique solution in the market that directly addresses users' frustrations found in app reviews.

Explore the full journey of this case study on Behance or find more of my work on my portfolio website. Let's connect on LinkedIn for more engaging design conversations!