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Task: UX Design for Art Museum Rebranding and Upcoming Event Page

Objective: Enhance the Art Museum's online presence through logo rebranding and designing a captivating layout page for an upcoming event.

  1. Research & Analysis:

    • Conduct a thorough analysis of the museum's target audience, brand values, and design preferences.

    • Explore the current website's usability and identify areas for improvement to align with UX best practices.

  2. Logo Rebranding:

    • Collaborate with stakeholders to understand their vision for the new logo design.

    • Develop multiple logo concepts that evoke the museum's essence and resonate with its audience.

    • Present the logo concepts with rationale for design choices and how they reflect the museum's identity.

    • Gather feedback, iterate on the chosen concept, and finalize the new logo.

  3. Color & Typography:

    • Create a cohesive color palette that complements the new logo and sets the tone for the website.

    • Select appropriate fonts for the website that ensure readability and match the museum's artistic vibe.

  4. Layout Page for Upcoming Event:

    • Design a visually engaging and user-friendly layout page for the upcoming event.

    • Incorporate the new logo and color palette to maintain consistency with the rebranded identity.

    • Prioritize information hierarchy, making event details easily accessible to visitors.

    • Include interactive elements such as call-to-action buttons to encourage registrations and ticket purchases.

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