LAYOUT OF THE HOMEPAGE / ADVERTISEMENT
Task: UX Design for Art Museum Rebranding and Upcoming Event Page
Objective: Enhance the Art Museum's online presence through logo rebranding and designing a captivating layout page for an upcoming event.
Research & Analysis:
Conduct a thorough analysis of the museum's target audience, brand values, and design preferences.
Explore the current website's usability and identify areas for improvement to align with UX best practices.
Logo Rebranding:
Collaborate with stakeholders to understand their vision for the new logo design.
Develop multiple logo concepts that evoke the museum's essence and resonate with its audience.
Present the logo concepts with rationale for design choices and how they reflect the museum's identity.
Gather feedback, iterate on the chosen concept, and finalize the new logo.
Color & Typography:
Create a cohesive color palette that complements the new logo and sets the tone for the website.
Select appropriate fonts for the website that ensure readability and match the museum's artistic vibe.
Layout Page for Upcoming Event:
Design a visually engaging and user-friendly layout page for the upcoming event.
Incorporate the new logo and color palette to maintain consistency with the rebranded identity.
Prioritize information hierarchy, making event details easily accessible to visitors.
Include interactive elements such as call-to-action buttons to encourage registrations and ticket purchases.